Date: 2005-01-27 11:46 pm (UTC)
sage: Still of Natasha Romanova from Iron Man 2 (reaching robin (base by wanderlustlover))
From: [personal profile] sage
Orders for mainstream titles go in two months in advance, so the books shipping in January were ordered in November. If Diamond allows stores to do order reductions on Robin, then there won't be assloads of #135-137 on shelves...but I'm not sure what the requirements are for that.

The important thing is that people grab a shelf copy of something of equal or greater value. I mean, we can always reorder more of anything that's still in print and we can always donate large amounts of overstock to charity. What we can't do is make up that income if people simply choose not to spend that allotted $2.50. On a title as large as Robin, that can add up to quite a lot of money for a locally owned/operated small business.

Interestingly, in the Dan Didio interview at Newsarama today, he says the following about fans voting with their pocketbooks:
Fans speak to us very simply – they buy our books. If they buy our books, we know we’re doing the right thing. If we don’t buy our books, we know we’ve gone wrong somewhere, and we will continue to try and improve ourselves until we’re creating what people want to buy.

Of course, Didio's totally known for his doublespeak, but even he understands that money is the bottom line.

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